Why I started podcasting and why you should consider it too

by Robert Tyson
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Episode #2 of my brand new podcast, The Small Business Marketing Report, has just gone live. You can subscribe to these fortnightly podcasts (which I co-host with my friend Sean Clark) on iTunes here or listen to/download the MP3 file here if you don’t have iTunes. Why are Sean and I taking time out to provide this very valuable [...]

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Facebook Graph Search, LinkedIn Answers, AWeber v Mailchimp [The Small Business Marketing Report Podcast]

by Robert Tyson
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Welcome to the latest episode of The Small Business Marketing Report podcast! >> Please subscribe to the podcast on iTunes here or download or listen to the MP3 file below… In this episode, Sean Clark and I look at: The newly released Facebook Graph Search and the impact that may have on businesses wanting to use Facebook for marketing [...]

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How To Market A Seasonal Business

by Robert Tyson

A reader got in touch recently asking for suggestions on how to market their seasonal business. I have two main ideas for you today. IDEA 1. Google Adwords is your best friend, and here’s why….  Google Adwords is Google’s pay-per-click advertising (PPC) offering. Here’s why it’s ideal for marketing your seasonal business: a) You can [...]

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Can you REALLY put a value on your customers?

by Robert Tyson
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Yesterday I asked “how much is a customer worth to you?”, and got a very interesting email reply from reader Adrian, who writes: “Robert – Great piece about understanding the worth of our customers.  However, I suggest that any method can only look at what the customer is worth today and the projected future which [...]

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How Much Is A Customer Worth To You?

by Robert Tyson

How much is a customer worth to you? A simple question, but one I rarely find small business owners able to answer… And yet, if you ‘know your numbers’ - and knowing what a customer is really worth to you is one of the key ones – you can make your marketing predictable, and reliable. A science, in fact. [...]

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Create And Charge For Online Courses With New WordPress Plugin

by Robert Tyson
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WordPress really is an amazing platform. I’ve just been reading how WooThemes, a well-known developer of tools for WordPress-based websites, has released a $79 ‘plug-in’ (software extension) which allows teachers to create courses within their WordPress websites, and charge for them. It’s called Sensei and it also allows you to create a quiz for the end of [...]

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Why People Don’t Buy Things

by Robert Tyson
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If marketing your business is a struggle, you’re probably overlooking a key step – one which you could fix today…  Question: can you articulate CLEARLY what it is you’re ACTUALLY selling? IMPORTANT CLUE: you’re probably NOT really selling what you think you’re selling. What do I mean by this? Simple: emotion, not logic, is at [...]

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My Favourite Press Release Tip

by Robert Tyson
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Over on Twitter, @mattyjenkins80 asks ‘any tips for generating interest with press releases?’ I’ll give you my favourite one. Regular readers may remember that a few weeks ago, I wrote about Pippa Middleton’s £400,000 book deal and what this revealed about the value of personal brands. Later, I posted the article on my website. I [...]

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What’s The Difference Between A Website And A Blog?

by Robert Tyson
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“What’s the difference between a website and a blog?”, asks a reader. Good question. In the old days (i.e. 10 years ago) ‘blog’ just referred to a very particular kind of website, one where the author wrote (or ‘posted’) their thoughts regularly… Usually these postings were longish text pieces, very personal – and often irreverent [...]

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Build It, And They Will Come… Right?

by Robert Tyson
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I’ve never actually seen the movie ‘Field of Dreams’, but I understand that the motto at the centre of its bizarre plot is: ‘If you build it, they will come.’ They bloody won’t! I’ve spoken to quite a few people this week who are labouring under the Field of Dreams delusion… Guys: it’s not enough [...]

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