Internet marketing for small business: The Tyson Report

Twitter For Small Business [Podcast]

by Robert Tyson

Welcome to episode 4 of The Small Business Marketing Report podcast… IN-DEPTH on perhaps THE most useful of the social networks for small business marketing: Twitter. Twitter has 500 million users, 200 million of them active every month, and a totally disproportionate influence in the media. So how can your small business benefit from it? [...]

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Is Sending ‘Cold’ Email Legal? And Does It Work?

by Robert Tyson

There is no quicker way of generating a high volume of business than emailing a database of targeted prospects with a strong promotion. But is it legal to ‘cold email’ people with your offers? This question confuses a lot of people. One of my readers, for example, contacted me last week saying: “I am having [...]

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I Bet My Next Horseburger Your Small Business Website Has This Problem

by Robert Tyson

I hope you’re not in the category I’m about to describe… but I’d bet my next horseburger you are! At my Meetup last night, an attendee asked: “I’m an early stage business – where should I put my efforts at getting traffic to my website… SEO, social media…?” A totally natural question to ask, for sure. But [...]

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What is web hosting?

by Robert Tyson

The concept of ‘web hosting’ tends to confuse a lot of people at first (it did me). It needn’t, because actually it’s very simple. Every website needs to be ‘hosted’ somewhere in order for it to be available via the internet… When you open a hosting account you are renting storage space for the files that make [...]

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Running Successful ‘Real World’ Events With Meetup

by Robert Tyson

For all the convenience the ‘net offers us, there’s nothing like getting into the real world to interact with people face to face, and here’s an innovative website that can really help you with your ‘real world’ events… I’ve been using Meetup.com - an interesting mix of social network and online event management tool – to organise [...]

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Google Plus: What Is All The Fuss? [Podcast]

by Robert Tyson

Welcome to episode 3 of The Small Business Marketing Report Podcast: a Google Plus Special! I co-host these podcasts with my friend Sean Clark. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media. Our new podcast is a Google Plus special. Sean and [...]

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Google Plus Is Coming: 3 Easy Steps To Get Your Foothold

by Robert Tyson

Make no mistake – Google Plus is on it’s way! Recent research found Google Plus to be the world’s #2 social network by users, with 340 million at the end of 2012. I’ve written before about why you should care about Google Plus, and as I write this, Sean Clark and I have just recorded [...]

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How To Get New Clients. Quickly.

by Robert Tyson

A Tyson Report reader emailed me recently asking: ‘Hi Robert – we have been operating successfully for 27 years in our sector but are now finding that we cannot drive enough revenue through our existing customer base – so we have been trying to break new ground through a variety of means with little success [...]

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The World’s Most Popular WordPress Plugins [Infographic]

by Robert Tyson

WP Template Website owner? Google+ is a complete no-brainer for you. Connect with me there now…

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The World’s No. 2 Social Network (Is Not What You Think It Is)

by Robert Tyson

News of a study came out this week showing that the world’s number 2 social network after Facebook is not Twitter, not LinkedIn, not Pinterest, but… Google Plus. That may surprise you, because Google Plus was initially mocked as a ‘ghost town’. Yet actual usership has climbed steadily. Google Plus now has 343 million active [...]

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