Local Marketing Made Easy [PODCAST]

by Robert Tyson
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Do you sell locally? Then Episode 8 of The Small Business Marketing Report Podcast is for you! The Small Business Marketing Report is a bi-weekly audio podcast co-hosted by myself and Sean Clark. In each episode we look at the challenges and identify the opportunities greeting small business and startups as they tackle online marketing and [...]

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When Is The Best Time To Send Marketing Email?

by Robert Tyson
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When is the best time to send your marketing email? Who cares?! Time of send is a comparatively minor factor in your success. You have far bigger fish to fry first… Some years ago, when I worked in the City, I used to arrange permission-based email marketing for hundreds of clients over several years. Almost [...]

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Margaret Thatcher doubled my clicks

by Robert Tyson

Thatcher this, Thatcher that… I dunno about you, but I’m reaching Thatcheration point. The old bird has plenty of fans though. After my discussion of email subject lines last week, a reader emailed to say: ‘We used Margaret Thatcher in our newsletter subject line, and got double the usual clicks.’ That doesn’t surprise me one [...]

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Social Media Own Goal Number 1

by Robert Tyson

Wanna know something that really gets my goat? It’s when I see people using a logo for their profile image on social sites like Twitter. If you do this, then – in 99% of cases – I would really urge you to stop. People on social sites want to interact with other PEOPLE. More than that, they want [...]

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Content Marketing: The Fuel For A Successful Online Business [PODCAST]

by Robert Tyson
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This is Episode 7 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Robert Tyson, and Sean Clark of SeanClark.com. In each episode we look at the opportunities and challenges greeting small businesses and startups in online marketing. In this episode we discuss the world of content marketing and how you can use it to [...]

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Embarrassing Search Result? Fix Your Online Reputation Like This

by Robert Tyson

Sometimes, what Google throws up when someone searches for us is pretty unfair. When you search for the name of a friend of mine, the third result on Google is a YouTube video of them, posted by someone else, with a desperately embarrassing title alongside their name. Your first port of call in these cases? [...]

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“Should I guest blog for backlinks?”

by Robert Tyson

A reader emailed me last week with an interesting question: “A web savvy friend of mine has been helping me create my new website. He suggests that I really need to focus a lot of time and energy in writing guest blog posts for his blogs and others in order to generate some links to [...]

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Is A WordPress Website Right For You? [Podcast]

by Robert Tyson
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Something like 75 million websites worldwide – by everyone from one-man-bands to global brands like Sony – are built on the WordPress software, so if you’re considering building your new website on the platform you’re in excellent company. But what is WordPress anyway? What can it do, and is it right for you? That’s the [...]

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Why Apple rejects Facebook and Twitter

by Robert Tyson

Here’s a funny thing about Apple, until recently the most valuable company in the world. It’s wildly successful. It’s widely regarded as a marketer extraordinaire. And it’s a tech brand beloved of the kind of teenagers and young-ish adults who supposedly spend all their time on social networking sites. But guess what? Apple doesn’t even HAVE [...]

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Why Google Plus matters to YOUR website [Meetup]

by Robert Tyson

People have wrongly pegged Google Plus as a boring me-too ‘social network’. It’s NOTHING of the sort. Rather, it is the next mind-blowing evolution of Google’s search engine and therefore DEMANDS the attention of anyone who wants to generate business through the internet…  As I write, there are just 5 spaces left at my free Google Plus event [...]

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