This was so predictable it’s not even funny.
In case you’ve missed the chatter of the last few weeks, lots of small business are angry because they suspect Facebook is now restricting the access they get to their ‘fans’ through the platform by up to 40%… unless they pay up.
NEWSFLASH: Facebook is a business too – and what’s more, it now has the stock market to please.
Did you think they’d just go on forever, offering a marketing platform to businesses without planning to grab a slice of the action at some point?
Like others, I have been banging on about the risk inherent in the misuse of social platforms for a while.
Here’s the thing:
- Social sites like Facebook can be great sources of traffic…
- They can deepen the relationship you have with your audience…
- They can be viral marketing tools…
…BUT you’d have to be totally INSANE to make a social platform THE HUB for your business’s online presence.
Because you don’t OWN your Facebook or Twitter followers.
And the latest Facebook controversy demonstrates very clearly that you can’t CONTROL what access you will have to them in the future.
That access can be taken AWAY from you at the drop of a hat.
Don’t get me wrong – I have a Facebook page.
I’d encourage you to join and I like interacting with readers there.
I also enjoy using Twitter and the 25,000 following I’ve built up there is very valuable.
But I also realise that, if Twitter changed the rules (and decided, say, to charge by the follower or tweet), this could change very quickly.
So please commit this simple three point blueprint to memory:
1. Build up YOUR OWN SITE as THE destination.
2. Build up YOUR EMAIL LIST as your number 1 ‘permission asset’.
3. Use social sites to push traffic to your website and NEVER put the social cart before the website horse.
You’ll find the resources you need to build up a compelling, high performing site of your own, build your email list, use email marketing effectively and use social media in the RIGHT way in my VIP Member Area.