Actually they didn’t. Groupon was always too easy to replicate. But the entry of Amazon into this market (see the email I just received from ‘Amazon Local’ below) is the absolute death-knell for Groupon.
There are no barriers to entry in the ‘daily deals’ market. Anyone could set that kind of business up.
And, by definition, the consumers who take up those deals are driven by one thing and one thing only – price – meaning they’re highly unlikely to have any loyalty to any given deal site.
Cue a race to the bottom for daily deal sites, and, by implication, the small businesses who offer these deals. Just to make these deals fly in an increasingly competitive space, vendors are going to be asked to cut their prices even closer to the bone. At a certain point, they’ll figure out that it just isn’t worth it.
Sounds like a horrible ‘deal’ no matter what side of the fence you’re on.Website owner? Google+ is a complete no-brainer for you. Connect with me there now...