Most biz owners are WAY too concerned about getting MORE traffic and far too little concerned about converting the traffic they DO have.
In addition many will start to run Google Adwords or Facebook Ad campaigns without any thought for testing and making the most of the available ad budget.
In episode 80 of The Small Business Marketing Report Podcast, my co-conspirator Sean Clark speaks with Michael Leftwich, an information product marketer and conversion optimisation expert. Michael will give you some tips for not only improving conversion on your website, but also for your pay per click campaigns on Google and Facebook.
Some of the tools mentioned by Michael include:
Listen in to find out more.
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