What makes a good website?

by Mike Anderson

What makes a good website?

Is it the presence of a big picture you happen to like on the homepage? Maybe it’s the slider your spouse says looks “really cool”? Or a swish-looking logo and pleasant font?

Er… how about a website that actually gets the CASH TILL ringing?

Will you agree with me that RESULTS are the only real test?

The fact is, many ‘good-looking’ websites are dogs of the first order when it comes to PERFORMANCE. And this shouldn’t be a surprise.

After all, 99.99% of web designers don’t have a Scooby Doo about what drives response online. They’re arty design-types looking to build a fancy portfolio, or techy geeks who get their kicks out of code.

As a result, whether your site does the job it’s supposed to is of secondary concern for them.

Actually, a good website does one thing and one thing only: brings you sales – reliably and consistently!

Want a website that does that?

Then let us help.

After 11 years working in the trenches of online marketing, conducting hundreds of tests, I know what genuinely brings in sales – rather than just looking nice.

So if you want a website that really delivers the goods, just get in touch here.

Too often we start a business, launch a product or create a new service without asking some fundamental questions.

But these questions can make a big difference to your success or failure.

So what are they?

According to Seth Godin, author of several best-selling marketing books – and one of the 25 most widely read bloggers in the English language…

…there are 7 questions around which every marketing challenge revolves.

And in our latest podcast (episode #65) co-host Sean Clark and I reveal what they are and exactly what they mean for your business.

To listen to this free podcast now, just click the play button below.

Alternatively, subscribe on iTunes for this show and all the rest here.

Or if you have an Android device, you can get this and all the rest of the shows via Stitcher here.

CRM – The Most Important Tool Your Business Can Implement [PODCAST]

by Mike Anderson

What’s the most important marketing tool a growing business can implement? It’s often talked about, mostly misunderstood and rarely implemented properly – if at all. But, get it right and it can drastically improve your efficiency, reduce your admin… …and massively increase the amount of sales you actually close. I’m talking about a customer relationship […]

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Should You Use Pop-Ups to Grow Your Email List? [PODCAST]

by Mike Anderson

More annoying than Justin Bieber on repeat. More intrusive than a body cavity search. Spammier than a Second World War dinner. That’s how many business owners see pop-ups. But are they right? Or could pop-ups actually be an easy, inexpensive way to grow your email list? And if so, how can you get them right? Find out […]

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Kicked in the Testimonials

by Mike Anderson

What’s more painful than a kick in the testimonials? How about struggling to generate any sales for your business? That’s an all-too-common problem – but one a few well-placed testimonials can help solve. Because by adding in a few customer comments, you’re not just telling prospects why YOU think your product is great. You’re actually […]

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Social Marketing with a Fine Titcomb

by Mike Anderson

Even the dolphins are at it. According to a study led by the unfortunately named Elizabeth Titcomb… …Flipper and co. engage in complex social networking just like humans. OK, they’re not tweeting just yet. But surely it’s only a matter of time. Judging by the continued growth of sites like Facebook and Twitter, and the […]

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The “Big Brother” Marketing Goldmine

by Mike Anderson

George Orwell was right. Just 30 years too late. Computers DO know our every move, desire and motivation… But the twist is, WE told them…through Facebook. 1.2 BILLION peole have profiled themselves through Facebook. Voluntarily! Scary? Maybe. But for your business, all that data is a goldmine of unprecedented proportions… And it’s at your fingertips… […]

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How to “Nail It and Scale It”

by Mike Anderson

The key to a reliable, profitable marketing strategy is… …”nail it and scale it”. To develop a repeatable PROCESS where you KNOW that traffic IN = profit OUT on the other side. Once you have that, you can turn on the traffic ‘tap’ in any number of ways – Facebook Ads, Google Adwords, SEO, whatever… […]

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Do you ignore this easy, conversion-boosting technique?

by Mike Anderson

When I tell most people to do this, they react as if it’s the most obvious thing in the world. It probably is. So why then do so few businesses actually DO it? I’m talking about the liberal use of testimonials – your customers saying what their experience of you is like. I can only […]

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Ever Think Of This?

by Mike Anderson

What one page on your website do you probably completely neglect, but likely: – Attracts an unusually high proportion of ALL your web traffic? – Attracts a high proportion of NEW visitors who are potential new CUSTOMERS? – Specifically attracts people who want to WORK with you? – Has huge untapped potential as a lead […]

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