Too often we start a business, launch a product or create a new service without asking some fundamental questions.

But these questions can make a big difference to your success or failure.

So what are they?

According to Seth Godin, author of several best-selling marketing books – and one of the 25 most widely read bloggers in the English language…

…there are 7 questions around which every marketing challenge revolves.

And in our latest podcast (episode #65) co-host Sean Clark and I reveal what they are and exactly what they mean for your business.

To listen to this free podcast now, just click the play button below.

Alternatively, subscribe on iTunes for this show and all the rest here.

Or if you have an Android device, you can get this and all the rest of the shows via Stitcher here.

What’s the most important marketing tool a growing business can implement?

It’s often talked about, mostly misunderstood and rarely implemented properly – if at all.

But, get it right and it can drastically improve your efficiency, reduce your admin…

…and massively increase the amount of sales you actually close.

I’m talking about a customer relationship management system or CRM.

Not sure what that is, which one you should use or how it can help you?

Then be sure to listen to my latest podcast (episode #63), which includes: 

  • What exactly is a CRM?
  • The different ways you can use one
  • How you could see a return on investment of over 100%
  • What CRM systems are available – and which should you use?
  • The main CRM hurdle – and how to overcome it

To listen to this free podcast now, just click on the play button below.

Alternatively, subscribe on iTunes for this show and all the rest here.

Or if you have an Android device, you can get this and all the rest of the shows via Stitcher here.

Should You Use Pop-Ups to Grow Your Email List? [PODCAST]

by Mike Anderson

More annoying than Justin Bieber on repeat. More intrusive than a body cavity search. Spammier than a Second World War dinner. That’s how many business owners see pop-ups. But are they right? Or could pop-ups actually be an easy, inexpensive way to grow your email list? And if so, how can you get them right? Find out […]

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Kicked in the Testimonials

by Mike Anderson

What’s more painful than a kick in the testimonials? How about struggling to generate any sales for your business? That’s an all-too-common problem – but one a few well-placed testimonials can help solve. Because by adding in a few customer comments, you’re not just telling prospects why YOU think your product is great. You’re actually […]

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Social Marketing with a Fine Titcomb

by Mike Anderson

Even the dolphins are at it. According to a study led by the unfortunately named Elizabeth Titcomb… …Flipper and co. engage in complex social networking just like humans. OK, they’re not tweeting just yet. But surely it’s only a matter of time. Judging by the continued growth of sites like Facebook and Twitter, and the […]

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The “Big Brother” Marketing Goldmine

by Mike Anderson

George Orwell was right. Just 30 years too late. Computers DO know our every move, desire and motivation… But the twist is, WE told them…through Facebook. 1.2 BILLION peole have profiled themselves through Facebook. Voluntarily! Scary? Maybe. But for your business, all that data is a goldmine of unprecedented proportions… And it’s at your fingertips… […]

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How to “Nail It and Scale It”

by Mike Anderson

The key to a reliable, profitable marketing strategy is… …”nail it and scale it”. To develop a repeatable PROCESS where you KNOW that traffic IN = profit OUT on the other side. Once you have that, you can turn on the traffic ‘tap’ in any number of ways – Facebook Ads, Google Adwords, SEO, whatever… […]

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Do you ignore this easy, conversion-boosting technique?

by Mike Anderson

When I tell most people to do this, they react as if it’s the most obvious thing in the world. It probably is. So why then do so few businesses actually DO it? I’m talking about the liberal use of testimonials – your customers saying what their experience of you is like. I can only […]

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Ever Think Of This?

by Mike Anderson

What one page on your website do you probably completely neglect, but likely: – Attracts an unusually high proportion of ALL your web traffic? – Attracts a high proportion of NEW visitors who are potential new CUSTOMERS? – Specifically attracts people who want to WORK with you? – Has huge untapped potential as a lead […]

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WTF is TMI?

by Mike Anderson

BTW (by the way). OMG (oh my God). ROFL (rolling on the floor laughing). They’re some of the more comprehensible abbreviations beloved of the social media generation. But while you shouldn’t need these too much in your online marketing, there’s one you’d do well to remember when it comes to your website. TMI. Used when a friend reveals […]

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