What makes great headlines tick?
The answer matters because the ONE area that will make the greatest difference to your sales or web copy (and in turn make you the most money) is your skill at writing HEADLINES.
On your website, strong headlines create buying intent from the off, while weak headlines send prospects scrambling for the ‘back’ button. And clearly, writing strong email subject lines and tweets are very similar disciplines.
Now, you may think good headline writing is some mysterious, impenetrable art… but actually it appears there is a formula we can ALL copy…
After extensive research over many years on the ads that worked best in newspapers and magazines, John Caples (one of the original masters of direct response copywriting) concluded that there were FOUR important qualities a good headline may possess…
And in the brand new Small Business Marketing Report Podcast (episode #44) we explain Caples’ simple checklist. This has to be one of the most valuable single things I’ve ever learned… applied over a career it could easily add a new Rolls Royce to your income!
Listen to the show from this website above or subscribe via iTunes.
P.S. On Tuesday 30 Sep, my VIP Members will learn 5 simple copywriting formulas for improved web sales (this one isn’t included). Join them here to learn them too.John Caples’ headline formula