If your social media accounts consist of one ‘buy my stuff’ message after another, but you’re not yet ready to create your own content, a strategy of content curation could do you a power of good.

Content curation is about filtering the flood of information out there into a useful, manageable stream that has a value for your target market, and it has many benefits:

  • Helps you become known as a resource in your market
  • Which in turn earns you the right to promote your own services
  • Shows you’re on top of what is happening in your field
  • Builds authority, trust and goodwill

So how do you do it, and which tools can help you?

Episode 32 of The Small Business Marketing Report is here to tell you…

How to listen to this free podcast:

At my ‘Double Your Web Sales’ event, I outline 3 online marketing ‘crimes’ that will decimate your chances of profiting from your website.

Honestly? I’d be surprised if you weren’t ‘committing’ all of them.

I’ll give you a clue though…

Here’s a two minute, 58 second snippet of audio from the event (which attendees paid not less than £247 to attend) revealing crime #3…

Want another hint? It’s to do with your homepage… but probably not the way you think.

>>>>> Click here to listen to this short audio clip <<<<<

 

If you found this interesting, I’m holding another – fully updated – ‘Double Your Web Sales’ event on 28 June 2014…

…and until 6pm on Friday 11 April you can still grab a super-early bird discount from this link.

Here’s what attendees at the last event said about it on Twitter:

robert-tyson-event-twitter-testimonials-590w

Here’s the link to book your place and get more info.

Companies With Bad Social Media Experiences: 3 Disasters To Learn From

by Robert Tyson

Though it should be far from the small business owner’s top priority, social media is nonetheless a great way to personalize your brand, gain loyal followers, and make your company more customer-friendly. And at first glance, social media seems like it should be a breeze. Just create pages, post content, and respond to feedback, right? […]

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Google Podcasts: Free Audio Insights Into SEO, Plus, Adwords, Analytics And Webmaster Tools

by Robert Tyson

Want some Google podcasts? Listen in to these and learn how to use Google Plus, Adwords, Analytics, Webmaster Tools and SEO for Google Search to improve your business’s online presence… Podcast #3: Google Plus: What Is All The Fuss? Podcast #5: Google Adwords: What Is It And What Can It Do For Me? Podcast #10: SEO: […]

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This Common Practice Could Kill Your Business

by Robert Tyson

Do you rely on ‘deals’ when you should simply be marketing better? Too many people do. Discounting is the easiest – and most damaging – ‘deal’ of all… Discount at your peril, but if you must, AT LEAST get something in return – greater volume, or faster payment, for example. Now, I’m not totally averse […]

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by Robert Tyson
Thumbnail image for How To Create Live Events And Community Around Your Business With MeetUp

In Episode 31 of The Small Business Marketing Report Podcast, we have a great interview full of practical tips with Patrick M. Powers… And this show is a MUST-LISTEN if you have any thoughts about running events in support of your business. Pat is the founder of Entrepreneurs in London, now Europe’s biggest business Meetup […]

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Is Facebook Really Guilty Of Fraud?

by Robert Tyson

Have you seen the ‘Facebook Fraud’ video doing the rounds on YouTube? It’s well made and has now been viewed 1.8m times. It also purports to show that paying Facebook for more Likes of your Facebook page is some kind of ‘fraud’. To be honest, I’m surprised the video is still up with a provocative […]

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Get Things Done: A Different Approach To Productivity with @RobertKelseyWSY [Podcast]

by Robert Tyson
Thumbnail image for Get Things Done: A Different Approach To Productivity with @RobertKelseyWSY [Podcast]

Want to achieve more in less time? Then episode 30 of The Small Business Marketing Report Podcast will help you! The good news, says successful author and busy entrepreneur Robert Kelsey in our new podcast, is that ANYONE can become highly productive – but first you need to understand what’s really holding you back… Listen […]

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No LinkedIn Profile, Or A Half-Assed One? I Think A Little Less Of You

by Robert Tyson

No matter what your business, you should have a completed, personal LinkedIn profile. Why? Because it’s a search engine for professionals, used by me and thousands of others to research – and subtly judge - people we encounter in business. If you don’t have a LinkedIn profile, with a picture and some reasonably comprehensive info about you, […]

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Can’t Keep Up? Automate Your Marketing with @RobWalling [PODCAST]

by Robert Tyson
Thumbnail image for Can’t Keep Up? Automate Your Marketing with @RobWalling [PODCAST]

Episode 29 of The Small Business Marketing Report Podcast is a treasure trove of practical online marketing tips for ALL time-starved entrepreneurs from a real expert in the field! We interviewed Rob Walling – serial web entrepreneur, developer of automated email marketing and keyword research software, author, podcaster, conference founder and all-round nice guy – […]

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