I’d like to tell you about the fastest way I know of generating a large amount of targeted traffic, quickly. And the great news is – it won’t cost you any money – but you WILL have to do a bit of research…
One of the most vital things you can do for your business is to sit down and do some research on other, non-competing businesses that also serve your target market.
In other words, you should create a fact-file of businesses your ideal customer uses:
- At the same time as, and
- After they use you.
Now just as you’ve been building your own OPT-IN email list of customers and potential customers and providing useful communications to it (RIGHT???), many of the businesses you’ve just identified, if they’re savvy, have been doing the same…
So you contact them and arrange a list swap.
In other words, they do a mailing of your promotion to their list, and you run a mailing of their promotion to your list.
N.B. I know a lot of people get confused about this… but ‘swap’ does NOT mean you share data…
Note well: you are NOT sharing customer data here.
You and the business you arrange the swap with conduct the mailing to your own separate lists, on behalf of each other.
At no point does the list or the data on it leave the control of the individual list owner. Sharing data would break data protection laws (and you’d be mad to let your database out of your control anyway).
Notwithstanding setting up the deal, I said this was a fast way of generating traffic – and it is.
Other traffic generation methods are ‘drip drip’ but typically you’ll get about 50% of the response to your email within 4 hours of it being sent – so if you mail a big list with a compelling message, be ready to deal with the response.
Ideally you want a partner with a list about the same size as yours, though if there is a mismatch, your emailer software may allow you both to mail an agreed number of subscribers – say 10,000, 2,000 or even 500 of each other’s list – and that way barter a deal.
Good places to find potential partners for this kind of swap are forums within your particular niche, LinkedIn groups, and Twitter.
But do your research: join your potential partner’s list and make sure you are certain you’re dealing with someone who you can be comfortable with before you do a deal.
After all, you’ll be exposing them to YOUR precious list and YOUR precious, carefully nurtured relationships!
=> If you’re yet to set up and start building your own opt-in email list, you can find more advice on how to get started here.