With organic reach on Facebook declining at a rapid rate, is it still worth spending time on the platform? Most definitely, but your focus needs to change…

Stop trying to do Facebook for free. Instead, leverage Facebook’s unparalleled user data and produce highly targeted ads to drive traffic to your website.

In the brand new Episode (48) of The Small Business Marketing Report Podcast, Sean and I discuss how we use Facebook ads to generate sales and leads. And how you can do the same.

Want to start Facebook advertising the right way? You can get my guide to Facebook Ads here.

You can listen to this show right here on this website, or subscribe to this podcast via iTunes - where if you like it we’d be grateful if you could leave a review.

Managing your social media marketing can be resource-intensive. And without the right social media tool set can you can not only waste valuable time, but miss prime opportunities.

One of my favourite tools is Hootsuite, a social media ‘dashboard’ with a wealth of features and integration with a wide variety of social sites.

My co-host Sean Clark and I both use Hootsuite every day and in this episode of The Small Business Marketing Report we discuss some of its key features – and hidden gems…

How to listen to this podcast:

The 20 Most Popular WordPress SEO and Social Media Plugins [INFOGRAPHIC]

by Robert Tyson

Here are the top 10 plugins for both SEO and social media for WordPress. Best Plugins

Read the full article →

How Mobile Should Your Marketing Be? [PODCAST]

by Robert Tyson

10 years ago, barely anyone had a smartphone and tablets as we know them didn’t even exist. Now, internet-enabled mobile devices have become totally interwoven into the fabric of our daily lives… So: as a business owner, how should you respond to the accelerating mobile trend? For instance: Do you need a mobile marketing strategy? […]

Read the full article →

Writing To Sell: £10m Copywriter Glenn Fisher of @allgoodcopy Reveals All [Podcast]

by Robert Tyson
Thumbnail image for Writing To Sell: £10m Copywriter Glenn Fisher of @allgoodcopy Reveals All [Podcast]

The single most important factor influencing the success or failure of your marketing? The words you use. Lucky we picked the brains of an expert wordsmith just for you in the brand new Small Business Marketing Report Podcast, then! Glenn Fisher is a professional direct response copywriter whose words have pulled in £10m in sales in […]

Read the full article →

How Anyone Can Now Mine Facebook For Powerful Marketing Intelligence [PODCAST]

by Robert Tyson

Facebook represents the biggest data-grab in history… and 1.2 billion people are participating voluntarily. This is a goldmine of unprecedented proportions and accessibility for any marketer. It’s enough to make Julian Assange weep…. but forget him. YOU can use the data Facebook collects about people to inform your own marketing to an incredibly powerful degree. […]

Read the full article →

Email Marketing For Beginners And Intermediates [VIDEO]

by Robert Tyson

For all the hype around social media, the simple fact is this: email marketing drives more sales.  If you aren’t using email marketing in your business, you are missing out on perhaps the most important opportunity of all online. For a limited time only, here’s a video of my recent online webinar, which is 100% […]

Read the full article →

Homepage Horrorshows And How To Avoid Them [PODCAST]

by Robert Tyson

At the risk of stating the bleeding obvious, your homepage matters… …but, performance-wise, I bet it stinks worse than a zookeeper’s boots. The vast majority do, you see. Please understand: this is NOT about how ‘good’ your homepage looks… ‘If it’s ugly as hell, it’ll probably sell’ is a saying used by online marketing pros […]

Read the full article →

A Simple Copywriting Formula For Better Results, Fast [PODCAST]

by Robert Tyson

What makes great headlines tick? The answer matters because the ONE area that will make the greatest difference to your sales or web copy (and in turn make you the most money) is your skill at writing HEADLINES. On your website, strong headlines create buying intent from the off, while weak headlines send prospects scrambling […]

Read the full article →

Is Facebook Still Worth Your Effort? [PODCAST]

by Robert Tyson

With all the recent changes, is Facebook still actually worth your effort? That’s just one of the questions we answer for you in the brand new Small Business Marketing Report Podcast (episode #43)… The others are: What can you do to your website to help it rank better in search? How do you get more […]

Read the full article →

123456789Last