Augmented reality. Virtual storytelling. Hyper segmentation.

All hot trends for 2015 – apparently.

But if these all sound more confusing than calculus, don’t worry.

If I had a pound for every time I’d read an article about the latest hot new trend, that was going to completely revolutionise online marketing then I’d be richer than double chocolate fudge cake.

And quite frankly, I’d need to be collecting all those pound coins because if all those articles had been right, my current marketing strategy would be useless.

Yet year after year, I continue to grow my business.

How?

Well obviously I use a few different methods – from PPC to YouTube. And I always consider new opportunities.

But what gets me consistent results, time and again, and has done for years?

The unfashionable, oft-derided and frequently written-off email marketing.

By building a list of relevant, interested contacts, you can get in touch regularly, build trust and convince them of the benefits of your product.

And because you own the list, you have complete control.

What’s more, it costs very little to send but has enormous potential to generate business.

In fact, a Direct Marketing Association study shows that, on average, £1 spent on email marketing returns a staggering £21.48!

Try getting that from any of this year’s “hot new trends”.

But, of course, effective email marketing requires interesting, engaging and well-written copy.

From eye-catching, open-inducing subject lines, to clear, conversion-driving calls to action.

And it usually takes some time, experimentation and practice to get it right.

But if you want a shortcut, let us help.

In the last 5 years alone, I estimate my team and I have written over 9,000 marketing messages – for businesses ranging from publishers to bookkeepers to soft play centres to stockbrokers.

So not only are we highly practised persuaders, we also know from the stats what sells – and what sucks.

If you’d like us to write your marketing emails – or sales pages – just get in touch here.

Mourinho’s Click Hazard

by Marco Muscio

Eye-poking megalomaniac he may be…

But sometimes Jose Mourinho gets it spot on.

Answering a question about whether Eden Hazard would be named Player of the Year, the Chelsea manager recently said:

“If somebody throws other names onto the table, it is because they want to sell newspapers, or want clicks on links…”

That Jose would mention the importance of CLICKS to newspapers’ agendas these days is telling…

Because latest stats show national daily newspapers in the UK lost HALF A MILLION in average daily sales over the past YEAR alone!

Only now are newspapers waking up to paywalls and (20 years late) building opt-in email lists of prospects.

What a great example of an industry that didn’t move with the times.

Of course, you would never be so blind… would you?

If you need your online marketing strategy kicking into gear, talk to us.

Over the last 11 years we’ve done this kind of work for approximately 150-200 websites.

Yes: it will require some money.

But you don’t need the bank balance of a Russian oligarch to get started.

If you’re serious about growing your business, and are willing to invest in getting the right potential customers through to your site…

…just get in touch here.

AdWords – Creating Your First Campaign [PODCAST]

by Mike Anderson

Backed by the almighty search giant Google, AdWords can be a powerful marketing tool. But it also has the power to rapidly destroy your budget. So how can you make the most of AdWords to create an easy, consistent source of leads at the right price? Find out in my  podcast series on AdWords. Part […]

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AdWords – Making PPC Work for Your Business [PODCAST]

by Mike Anderson

Google AdWords can be a fantastic source of instant, targeted and measurable traffic. But as many business owners have found out the hard way, if you don’t get it right, it can end up being an expensive waste of time. So how can you make the most of AdWords to create an easy, consistent source of […]

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How to Choose The Right Image for Facebook Ads

by Mike Anderson

Are you using the wrong images in your Facebook ads? You see, unlike the regular Google AdWords ads, Facebook ads are highly image-centric. That’s obvious, right? But how much did you really think about the image you’re using? Have you found a carefully considered picture designed to appeal to the particular audience you’re targeting? Or is it […]

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How to Save Time With Low-Cost Marketing Automation

by Mike Anderson

Barcelona? Bali? Bondi Beach? Where would you go on holiday – if you actually had the time? Chances are you’re too bogged down with admin, or chasing up prospects, to even think about it. But what if you could automate a big chunk of your customer admin and marketing – for very little cost? Autoresponders are […]

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Are you Languishing in the Marketing Graveyard

by Mike Anderson

Q. What’s the best place to hide a dead body? A. Page 2 of Google! OK, so that’s obviously a joke. But there is definitely some truth in it. Studies indicate that, on average, over 90% of searchers never get past the first page of results. And the top 3 results get over 60% of traffic. Great […]

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Do You Pass The “Who Cares?” Test?

by Mike Anderson

Who cares about your product? The sad truth is, probably only you. It might pack more of a punch than Jeremy Clarkson. Be more technologically advanced than the latest supercomputer. Or more revolutionary than Che Guevara. But if you don’t spell out the benefits to your customer, then it’s as good as useless. It just doesn’t pass the “who cares” […]

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SE No? The Secret to More Online Sales

by Mike Anderson

Is your website jampacked with keywords and written in a way specifically designed to appeal to search engines? You must be mad! You see, SEO used to be all-about keyword stuffing – shoving in certain words as many times as possible, so a search engine would pick your site up as relevant to those terms. But thanks […]

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The Easy Way to Win Over Wary Customers

by Mike Anderson

Helping tax evaders. Manipulating lending rates. Mis-selling insurance. Just some of the shocking actions of Britain’s big banks in recent years. “Trust” means no more than a type of fund to this wunch of bankers. But the bad news is, that rubs off on you. Partly due to the actions of bad banks and some rapacious multinationals, people […]

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