Many business owners are making some horrible SEO errors. But you needn’t – because Episode 33 of The Small Business Marketing Report Podcast is here to enlighten you!

Listen out in particular for mistake #5 – this could save you a lot of time, money and heartache if you’re just starting out…

How to listen to this free podcast:

Ever struggled to get a potential customer to see the true benefit of whatever it is you offer?

Maybe they harbour a misconception about you or your service… or they think you’re too expensive… or maybe they plain miss the point.

How did you handle it?

The big mistake untrained salespeople make when they get an ‘objection’ is trying to ARGUE with the prospect – to prove them WRONG or STUPID!

But ‘winning the argument’ is not good salesmanship.

Your prospects don’t want to be proved wrong or stupid!

It hurts their ego, and bruised egos do not make for happy customers.

That’s why it’s all too easy to ‘win the argument, and lose the sale’.

My “Sales Alchemy” system, which goes out to my VIP Members this Wednesday at 4pm UK time, is primarily concerned with prospecting rather than objection handling…

But I have included one absolutely superb objection-handling technique that is simplicty itself to learn and incredibly, incredibly effective.

You can use it in any situation… in fact it is probably the ONLY objection-handling technique you will ever need.

It’s included in “Sales Alchemy” – you just need to be a VIP Member by Wednesday at 4pm latest to get the full report emailed to you.

Become a VIP Member before 4pm Wednesday to get “Sales Alchemy”

Why You Should Pay Your Salespeople To Get Told ‘No’

by Robert Tyson

“You pay your salespeople to get told NO?!!” My boss looked at me sideways. “This guy’s nuttier than a squirrel at a cashew festival, high on a nutmeg spliff”, his eyes seemed to say. Of course, I knew different… …that, in FDR’s words, we had nothing to fear but fear itself. The biggest threat to making […]

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Content Curation: Top Tools And Strategies [Podcast]

by Robert Tyson

If your social media accounts consist of one ‘buy my stuff’ message after another, but you’re not yet ready to create your own content, a strategy of content curation could do you a power of good. Content curation is about filtering the flood of information out there into a useful, manageable stream that has a value […]

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A Major Online Marketing Crime You Probably Didn’t Even Know You Were Committing

by Robert Tyson

At my ‘Double Your Web Sales’ event, I outline 3 online marketing ‘crimes’ that will decimate your chances of profiting from your website. Honestly? I’d be surprised if you weren’t ‘committing’ all of them. I’ll give you a clue though… Here’s a two minute, 58 second snippet of audio from the event (which attendees paid […]

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Companies With Bad Social Media Experiences: 3 Disasters To Learn From

by Robert Tyson

Though it should be far from the small business owner’s top priority, social media is nonetheless a great way to personalize your brand, gain loyal followers, and make your company more customer-friendly. And at first glance, social media seems like it should be a breeze. Just create pages, post content, and respond to feedback, right? […]

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Google Podcasts: Free Audio Insights Into SEO, Plus, Adwords, Analytics And Webmaster Tools

by Robert Tyson

Want some Google podcasts? Listen in to these and learn how to use Google Plus, Adwords, Analytics, Webmaster Tools and SEO for Google Search to improve your business’s online presence… Podcast #3: Google Plus: What Is All The Fuss? Podcast #5: Google Adwords: What Is It And What Can It Do For Me? Podcast #10: SEO: […]

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This Common Practice Could Kill Your Business

by Robert Tyson

Do you rely on ‘deals’ when you should simply be marketing better? Too many people do. Discounting is the easiest – and most damaging – ‘deal’ of all… Discount at your peril, but if you must, AT LEAST get something in return – greater volume, or faster payment, for example. Now, I’m not totally averse […]

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How To Create Live Events And Community Around Your Business With MeetUp

by Robert Tyson
Thumbnail image for How To Create Live Events And Community Around Your Business With MeetUp

In Episode 31 of The Small Business Marketing Report Podcast, we have a great interview full of practical tips with Patrick M. Powers… And this show is a MUST-LISTEN if you have any thoughts about running events in support of your business. Pat is the founder of Entrepreneurs in London, now Europe’s biggest business Meetup […]

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Is Facebook Really Guilty Of Fraud?

by Robert Tyson

Have you seen the ‘Facebook Fraud’ video doing the rounds on YouTube? It’s well made and has now been viewed 1.8m times. It also purports to show that paying Facebook for more Likes of your Facebook page is some kind of ‘fraud’. To be honest, I’m surprised the video is still up with a provocative […]

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