How long does the average visitor spend on your site?

Maybe a couple of minutes – if you’re lucky. Most will be there probably just a few seconds before deciding they don’t understand what it’s all about or – crucially – what’s in it for them. So you have to win them over quickly.

And that’s where your “One Minute Marketing Message” comes in.

This is a simple, ‘fill in the blanks’ technique you can use to explain any business, service or product clearly and succinctly in a single sentence. And it works offline as well – in letters, on the phone or in person.

The One Minute Message formula has four parts:

1. [Name of business/product/service] …
2. …is a [describe the product/service]…
3. …for [your target customer]…
4. …that [describe the main benefit – how it will make the customer FEEL positively].

That last point is crucial: you are selling the BENEFIT of the product or service (how using it will make the customer FEEL) – NOT its FEATURES (what it is).

That’s what will convince people to keep reading, and ultimately to buy from you.

But maybe you need some help figuring out YOUR One Minute Marketing Message – or putting it into the right words?

Then let us help.

As an approved supplier of the UK Government’s growth voucher scheme, we’ve helped multiple clients establish their core marketing message.

And having put together over a thousand landing pages, we know from experience how to write succinct, attention-grabbing and convincing copy that really works.

So if you’d like us to turn your underperforming website into a focused sales machine get in touch here.

Save 50p (but you’ll actually pay 68p more).

That’s what consumers were faced with in one supermarket, which quickly upped its orange squash price from £1 to £1.59 before bringing in a special “2 for £2.50 offer”.

According to a Competition and Markets Authority report, there have been 800 potentially misleading pricing tactics at supermarkets.

Little wonder then that 69% of consumers said that they sometimes find it difficult to work out whether an offer is a good deal or not.

But is your website part of the problem?

Don’t get me wrong. I’m not accusing you of deliberately misleading customers. But you probably are confusing them.

Perhaps your homepage is an array of different products, prices and promotional offers?

Or you’re trying to sell more than one product on the same page?

If that’s the case, then most likely your visitors will take the easiest, cheapest option – and just leave.

To get sales, you really need to focus each page on one core message, and one clear call to action. And you need to get these across with compelling copy, tailored to the specific product and your key target audience.

But if that sounds too difficult or time-consuming, then let us help.

My team and I produce around 25,000 words of written content a month, and we’ve put together over 1,000 landing pages for a wide range of clients.

Not only that but we’ve also tracked the results, so we know from experience and testing what really converts.

So if you’d like us to produce professional, high-converting sales pages for your business, just get in touch here.

The One Thing That Will Instantly Improve Your Sales Page

by Mike Anderson

What’s the one thing that will make the biggest difference to your sales pages? HEADLINES. That’s what will determine whether a prospect bothers to even find out what else you have to say. But how do you get these right? Well, online it’s usually the case that your headline must not only succeed in attracting […]

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Top 3 SEO Podcasts

by Mike Anderson

Personally I’m not mad on SEO (it’s often slow and unpredictable) – but it’s something I often get asked about by email and at my Double Your Web Sales events. And I know it’s something a lot of website owners find difficult to get right. So to help you out here are my top 3 most-listened to […]

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Is This THE Online Marketing Strategy?

by Mike Anderson

‘Opt-in email marketing isn’t A strategy… it’s THE strategy.’ So says millionaire marketer Jeff Walker in his book Launch. And he’s right. Unlike SEO, Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest or anything else that puts you at the mercy of someone else’s decisions or fortunes, your permission-based email ‘list’ remains totally within your ownership and control […]

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Is Your Website a “Confusopoly” Contender?

by Mike Anderson

Consumer group Which? launched a super-complaint against British supermarkets a while back, for operating what the BBC calls a “confusopoly”. Instead of competing directly on price, the big chains allegedly try to bamboozle consumers instead – with money-off deals that don’t offer money off, and “buy one get one free” offers where the term “free” is […]

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What Should Your Conversion Rate Be?

by Mike Anderson

‘Conversions’ are the currency of online marketing. A ‘conversion’ happens on your website when a visitor buys something, or otherwise takes a desirable action, such as signing up to your email list. You’ll see a lot of numbers bandied around as ‘typical’ website conversion rates: 0.5%, 1%, 2%, 3%, 10%, even 30%. That alone should tell […]

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Don’t Make My Mistake

by Mike Anderson

If you make mistakes, don’t worry. Mistakes are lessons in disguise. In the business of marketing we expect mistakes. They are the dead-ends that indicate a change in direction is needed – and marketing involves constant changes of direction. But mistakes haemorrhage money. So how do you keep them to a minimum? Option 1: Test with a small […]

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The Best Place To Hide A Dead Body?

by Mike Anderson

Q. What’s the best place to hide a dead body? A. Page 2 of Google! OK, so that’s obviously a joke. But there is definitely some truth in it. Studies indicate that, on average, over 90% of searchers never get past the first page of results. And the top 3 results get over 60% of traffic. Great […]

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Kicked in the Testimonials

by Mike Anderson

What’s more painful than a kick in the testimonials? How about struggling to generate any sales for your business? That’s an all-too-common problem – but one a few well-placed testimonials can help solve. Because by adding in a few customer comments, you’re not just telling prospects why YOU think your product is great. You’re actually showing […]

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