Are YOU getting a positive return on investment from your social media marketing?

If responses to my recent survey of business owners are anything to go by, most either are not, or have no idea either way.

Want the truth? Social media marketing doesn’t work unless you’re doing some specific things…

Listen to Episode 42 of The Small Business Marketing Report podcast direct from this website above or subscribe via iTunes to learn how to generate a positive return on investment from social media…

I’d like to tell you about the fastest way I know of generating a large amount of targeted traffic, quickly. And the great news is – it won’t cost you any money – but you WILL have to do a bit of research…

One of the most vital things you can do for your business is to sit down and do some research on other, non-competing businesses that also serve your target market.

In other words, you should create a fact-file of businesses your ideal customer uses:

  • Before
  • At the same time as, and
  • After they use you.

Now just as you’ve been building your own OPT-IN email list of customers and potential customers and providing useful communications to it (RIGHT???), many of the businesses you’ve just identified, if they’re savvy, have been doing the same…

So you contact them and arrange a list swap.

In other words, they do a mailing of your promotion to their list, and you run a mailing of their promotion to your list.

N.B. I know a lot of people get confused about this… but ‘swap’ does NOT mean you share data…

Note well: you are NOT sharing customer data here.

You and the business you arrange the swap with conduct the mailing to your own separate lists, on behalf of each other.

At no point does the list or the data on it leave the control of the individual list owner. Sharing data would break data protection laws (and you’d be mad to let your database out of your control anyway).

Notwithstanding setting up the deal, I said this was a fast way of generating traffic – and it is.

Other traffic generation methods are ‘drip drip’ but typically you’ll get about 50% of the response to your email within 4 hours of it being sent – so if you mail a big list with a compelling message, be ready to deal with the response.

Ideally you want a partner with a list about the same size as yours, though if there is a mismatch, your emailer software may allow you both to mail an agreed number of subscribers – say 10,000, 2,000 or even 500 of each other’s list – and that way barter a deal.

Good places to find potential partners for this kind of swap are forums within your particular niche, LinkedIn groups, and Twitter.

But do your research: join your potential partner’s list and make sure you are certain you’re dealing with someone who you can be comfortable with before you do a deal.

After all, you’ll be exposing them to YOUR precious list and YOUR precious, carefully nurtured relationships!

=> If you’re yet to set up and start building your own opt-in email list, you can find more advice on how to get started here.

How To Create And Sell Information Products [PODCAST]

by Robert Tyson

The information publishing business can be a great business… but adding ‘information products’ as a sideline to your own business can be enormously beneficial too. Creating a scalable, hands-off revenue stream is just the most obvious of many benefits. The smallest local business can tap into global markets with the right info product, and if you’re […]

Read the full article →

Your Biggest #SocialMedia Questions Answered [3/3: Platforms & Tools]

by Robert Tyson

Facebook, Twitter, Google+, LinkedIn, Pinterest, Hootsuite and more – ready for some useful tips and tactics? In this final part (Part 3/3) of my response to Tyson Report reader questions about social media, that’s exactly what we’re going to talk about. If you haven’t yet looked at Parts 1 and 2, you should because without […]

Read the full article →

6 Awesome Online Marketing Tools You Probably Don’t Use, But Definitely Should! [PODCAST]

by Robert Tyson
Thumbnail image for 6 Awesome Online Marketing Tools You Probably Don’t Use, But Definitely Should! [PODCAST]

For Episode 40 of The Small Business Marketing Report podcast, my co-host Sean Clark and I thought we’d share the marketing tools we can’t live without – but go beyond the usual suspects like Hootsuite, Google Analytics, or AWeber… You’ll find links to each tool below – but the real value here is in listening […]

Read the full article →

Your Biggest #SocialMedia Questions Answered [2/3: Results, Sales & ROI]

by Robert Tyson
Thumbnail image for Your Biggest #SocialMedia Questions Answered [2/3: Results, Sales & ROI]

So: how DO you generate sales, results and a positive return-on-investment (ROI) from your social media marketing? In this part (Part 2/3) of my response to Tyson Report reader questions about social media, that’s exactly what we’re going to talk about. If you haven’t yet looked at Part 1, that would be a good primer: […]

Read the full article →

Your Biggest #SocialMedia Questions Answered [1/3: Basic Principles & Strategy]

by Robert Tyson
Thumbnail image for Your Biggest #SocialMedia Questions Answered [1/3: Basic Principles & Strategy]

Are you getting a satisfactory return from your social media marketing? Reading between the lines of the top questions asked by Tyson Report readers about this topic last week, I suspect the answer is either ‘no’, or ‘I don’t know’… Well, let’s see if we can fix both those things, as I break down my responses […]

Read the full article →

A Guide To Starting A Podcast For Your Business [PODCAST]

by Robert Tyson

Episode 39 of The Small Business Marketing Report is a podcast all about… podcasting! And more importantly, how you can start one for YOUR business. Once you are over the technical hurdles (which really aren’t all that high), podcasting can be a fantastic promotional tool that raises you above your competition. You can become your own […]

Read the full article →

How To Use Webinars To Promote Your Business [PODCAST]

by Robert Tyson

Most of us are familiar with traditional seminars for information and sales presentations, but the online equivalent – webinars – can be equally as powerful. And webinars have the added potential benefits of letting you reach people anywhere in the world, present to large numbers of people inexpensively, and do it all from the comfort […]

Read the full article →

Email Marketing: Does Long Or Short Copy Work Best?

by Robert Tyson

Should your promotional emails be long or short? It’s a subject that arouses incredibly heated debate. A while back a survey of marketers I was party to threw up the following comments in favour of short emails: “Short and to the point… you’re working with split seconds to get attention” “Short single paragraph” “Short, friendly, uplifting (‘funny’ […]

Read the full article →

123456789Last