Are you using the wrong images in your Facebook ads?
You see, unlike the regular Google AdWords ads, Facebook ads are highly image-centric. That’s obvious, right?
But how much did you really think about the image you’re using?
Have you found a carefully considered picture designed to appeal to the particular audience you’re targeting? Or is it something generic – or even worse, a logo which means nothing to the potential customer?
Use a boring image and chances are no one will even look at your carefully crafted headline.
So what works?
Well, apologies to the feminists among you, but sex still sells. Now I’m not suggesting you use a half-naked underwear model to represent your accountancy practice. In fact, Facebook will probably stop you doing that anyway.
But pictures of women usually get the attention of men. While, interestingly, women respond well to them too. But other than that, it’s mainly a question of appealing to your specific audience, picking out the sort of image that will appeal to them and draw their attention.
And don’t worry if you’re not sure. You can easily test several images on rotations – to quickly find out which get the best response.
But if you’re still struggling to create effective ads, just get in touch.
While my team and I probably won’t win any photo contests, I’m sure we can find you the right images – and words – to create effective, sales-boosting campaigns.