Are you using the wrong images in your Facebook ads?

You see, unlike the regular Google AdWords ads, Facebook ads are highly image-centric. That’s obvious, right?

But how much did you really think about the image you’re using?

Have you found a carefully considered picture designed to appeal to the particular audience you’re targeting? Or is it something generic – or even worse, a logo which means nothing to the potential customer?

Use a boring image and chances are no one will even look at your carefully crafted headline.

So what works?

Well, apologies to the feminists among you, but sex still sells. Now I’m not suggesting you use a half-naked underwear model to represent your accountancy practice. In fact, Facebook will probably stop you doing that anyway.

But pictures of women usually get the attention of men. While, interestingly, women respond well to them too. But other than that, it’s mainly a question of appealing to your specific audience, picking out the sort of image that will appeal to them and draw their attention.

And don’t worry if you’re not sure. You can easily test several images on rotations – to quickly find out which get the best response.

But if you’re still struggling to create effective ads, just get in touch.

While my team and I probably won’t win any photo contests, I’m sure we can find you the right images – and words – to create effective, sales-boosting campaigns.

Barcelona? Bali? Bondi Beach? Where would you go on holiday – if you actually had the time?

Chances are you’re too bogged down with admin, or chasing up prospects, to even think about it.

But what if you could automate a big chunk of your customer admin and marketing – for very little cost?

Autoresponders are standardised emails written by you and triggered by customer actions, or at specific time intervals after that.

You’re probably aware of welcome emails – sent automatically after you sign up for something. They’re a great way to engage with your audience immediately. (Even if it’s 3am and you’re fast asleep.)

But there’s so much more you can do with autoresponders.

How about sending your customer an email three days after they buy something asking how they’re getting on – and letting them know about a great complementary product? Or sending an automatic reminder a month before their renewal date – without having to remember when that is?

You could even set up a series of informative, educational emails for prospects – to demonstrate your knowledge in the field – and showcase your product.

Chances are you can do all this in your existing email software – so no need to shell out on an expensive new package.

And the best news?

Once set up, everything is automatic, leaving you time to enjoy that cocktail in the Caribbean – or at least to concentrate on another area of your business.

But if that all sounds too complicated, or time-consuming to set up then let us help.

My team of online marketers and I have set up countless autoresponders for multiple clients. We know more about triggers than a gun club caretaker. And more about the best intervals than a theatre fanatic.

So if you’d like us to create a tailored series of autoresponders for your business, just get in touch.

Are you Languishing in the Marketing Graveyard

by Mike Anderson

Q. What’s the best place to hide a dead body? A. Page 2 of Google! OK, so that’s obviously a joke. But there is definitely some truth in it. Studies indicate that, on average, over 90% of searchers never get past the first page of results. And the top 3 results get over 60% of traffic. Great […]

Read the full article →

Do You Pass The “Who Cares?” Test?

by Mike Anderson

Who cares about your product? The sad truth is, probably only you. It might pack more of a punch than Jeremy Clarkson. Be more technologically advanced than the latest supercomputer. Or more revolutionary than Che Guevara. But if you don’t spell out the benefits to your customer, then it’s as good as useless. It just doesn’t pass the “who cares” […]

Read the full article →

SE No? The Secret to More Online Sales

by Mike Anderson

Is your website jampacked with keywords and written in a way specifically designed to appeal to search engines? You must be mad! You see, SEO used to be all-about keyword stuffing – shoving in certain words as many times as possible, so a search engine would pick your site up as relevant to those terms. But thanks […]

Read the full article →

The Easy Way to Win Over Wary Customers

by Mike Anderson

Helping tax evaders. Manipulating lending rates. Mis-selling insurance. Just some of the shocking actions of Britain’s big banks in recent years. “Trust” means no more than a type of fund to this wunch of bankers. But the bad news is, that rubs off on you. Partly due to the actions of bad banks and some rapacious multinationals, people […]

Read the full article →

Why Your Open Rates Don’t Matter

by Mike Anderson

What’s the open rate on your emails? 5%? 10%? 20% even? What should it be? The honest answer: nobody really knows – and it doesn’t really matter anyway! Putting an absolute figure on open rates is like providing an exact answer to that age-old question: “how long is a piece of string?” It depends on your […]

Read the full article →

The Secret to World-Class Leads

by Mike Anderson

Can you imagine San Marino at a World Cup final? Or even in the tournament? Of course not. With respect to their hard-working players, they get spanked almost every time they play. But what keeps them from clogging up the main World Cup tournament with meaningless matches? A qualification process. And you need exactly the same thing in […]

Read the full article →

Do You Make This Facebook Marketing Mistake?

by Mike Anderson

Love it or loathe it – you can’t ignore it. From a geeky one-man, dorm-room invention, Facebook has grown into a hugely successful enterprise with over a billion users around the world. And potentially a great source of traffic for your site. But many businesses are struggling to make Facebook ads work – or not trying […]

Read the full article →

The Clicks Don’t Lie – Or Do They?

by Mike Anderson

Much like the gyrating hips of Colombian pop star Shakira, the clicks don’t lie. Powered by Silicon Valley’s finest technical wizardry, the systems behind Google AdWords provide an extremely accurate account of clicks – and costs. But they can be misleading. So you’re getting loads of clicks, your ad is in top spot and the cost per […]

Read the full article →


Web Statistics