What makes great headlines tick?

The answer matters because the ONE area that will make the greatest difference to your sales or web copy (and in turn make you the most money) is your skill at writing HEADLINES.

On your website, strong headlines create buying intent from the off, while weak headlines send prospects scrambling for the ‘back’ button. And clearly, writing strong email subject lines and tweets are very similar disciplines.

Now, you may think good headline writing is some mysterious, impenetrable art… but actually it appears there is a formula we can ALL copy…

After extensive research over many years on the ads that worked best in newspapers and magazines, John Caples (one of the original masters of direct response copywriting) concluded that there were FOUR important qualities a good headline may possess…

And in the brand new Small Business Marketing Report Podcast (episode #44) we explain Caples’ simple checklist. This has to be one of the most valuable single things I’ve ever learned… applied over a career it could easily add a new Rolls Royce to your income!

Listen to the show from this website above or subscribe via iTunes.

P.S. On Tuesday 30 Sep, my VIP Members will learn 5 simple copywriting formulas for improved web sales (this one isn’t included). Join them here to learn them too.

John Caples' headline formula John Caples’ headline formula

With all the recent changes, is Facebook still actually worth your effort?

That’s just one of the questions we answer for you in the brand new Small Business Marketing Report Podcast (episode #43)…

The others are:

  • What can you do to your website to help it rank better in search?
  • How do you get more followers on Twitter?
  • How often should you tweet and how can you increase frequency?
  • Where do you get ideas for blog posts?
  • What budget do you need for Google AdWords?
  • What are the most important reports in Google Analytics?

Listen to the show from this website above or subscribe via iTunes.

Why Social Media Marketing Doesn’t Work [PODCAST]

by Robert Tyson

Are YOU getting a positive return on investment from your social media marketing? If responses to my recent survey of business owners are anything to go by, most either are not, or have no idea either way. Want the truth? Social media marketing doesn’t work unless you’re doing some specific things… Listen to Episode 42 […]

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The Quickest Way To Generate An Influx Of Quality Traffic I Know

by Robert Tyson

I’d like to tell you about the fastest way I know of generating a large amount of targeted traffic, quickly. And the great news is – it won’t cost you any money – but you WILL have to do a bit of research… One of the most vital things you can do for your business […]

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How To Create And Sell Information Products [PODCAST]

by Robert Tyson

The information publishing business can be a great business… but adding ‘information products’ as a sideline to your own business can be enormously beneficial too. Creating a scalable, hands-off revenue stream is just the most obvious of many benefits. The smallest local business can tap into global markets with the right info product, and if you’re […]

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Your Biggest #SocialMedia Questions Answered [3/3: Platforms & Tools]

by Robert Tyson

Facebook, Twitter, Google+, LinkedIn, Pinterest, Hootsuite and more – ready for some useful tips and tactics? In this final part (Part 3/3) of my response to Tyson Report reader questions about social media, that’s exactly what we’re going to talk about. If you haven’t yet looked at Parts 1 and 2, you should because without […]

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6 Awesome Online Marketing Tools You Probably Don’t Use, But Definitely Should! [PODCAST]

by Robert Tyson
Thumbnail image for 6 Awesome Online Marketing Tools You Probably Don’t Use, But Definitely Should! [PODCAST]

For Episode 40 of The Small Business Marketing Report podcast, my co-host Sean Clark and I thought we’d share the marketing tools we can’t live without – but go beyond the usual suspects like Hootsuite, Google Analytics, or AWeber… You’ll find links to each tool below – but the real value here is in listening […]

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Your Biggest #SocialMedia Questions Answered [2/3: Results, Sales & ROI]

by Robert Tyson
Thumbnail image for Your Biggest #SocialMedia Questions Answered [2/3: Results, Sales & ROI]

So: how DO you generate sales, results and a positive return-on-investment (ROI) from your social media marketing? In this part (Part 2/3) of my response to Tyson Report reader questions about social media, that’s exactly what we’re going to talk about. If you haven’t yet looked at Part 1, that would be a good primer: […]

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Your Biggest #SocialMedia Questions Answered [1/3: Basic Principles & Strategy]

by Robert Tyson
Thumbnail image for Your Biggest #SocialMedia Questions Answered [1/3: Basic Principles & Strategy]

Are you getting a satisfactory return from your social media marketing? Reading between the lines of the top questions asked by Tyson Report readers about this topic last week, I suspect the answer is either ‘no’, or ‘I don’t know’… Well, let’s see if we can fix both those things, as I break down my responses […]

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A Guide To Starting A Podcast For Your Business [PODCAST]

by Robert Tyson

Episode 39 of The Small Business Marketing Report is a podcast all about… podcasting! And more importantly, how you can start one for YOUR business. Once you are over the technical hurdles (which really aren’t all that high), podcasting can be a fantastic promotional tool that raises you above your competition. You can become your own […]

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