Facebook represents the biggest data-grab in history… and 1.2 billion people are participating voluntarily. This is a goldmine of unprecedented proportions and accessibility for any marketer.

It’s enough to make Julian Assange weep…. but forget him. YOU can use the data Facebook collects about people to inform your own marketing to an incredibly powerful degree.

In Episode 46 of The Small Business Marketing Report Podcast, Sean and I discuss exactly how to mine Facebook’s OpenGraph data and Ad tools so you can:

  • Take the guess work out of your marketing
  • Discover ‘hot button’ content ideas
  • Get a rich and nuanced understanding of your target market
  • Know what interests your audience
  • Quantify how many of them there are

Listen to the show from this website above or subscribe via iTunes.

You can get Sean’s Mining Facebook Data for Marketing presentation slides and accompanying notes here.

For all the hype around social media, the simple fact is this: email marketing drives more sales. 

If you aren’t using email marketing in your business, you are missing out on perhaps the most important opportunity of all online.

For a limited time only, here’s a video of my recent online webinar, which is 100% focused on how you can use email marketing effectively in your business. Enjoy!

Homepage Horrorshows And How To Avoid Them [PODCAST]

by Robert Tyson

At the risk of stating the bleeding obvious, your homepage matters… …but, performance-wise, I bet it stinks worse than a zookeeper’s boots. The vast majority do, you see. Please understand: this is NOT about how ‘good’ your homepage looks… ‘If it’s ugly as hell, it’ll probably sell’ is a saying used by online marketing pros […]

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A Simple Copywriting Formula For Better Results, Fast [PODCAST]

by Robert Tyson

What makes great headlines tick? The answer matters because the ONE area that will make the greatest difference to your sales or web copy (and in turn make you the most money) is your skill at writing HEADLINES. On your website, strong headlines create buying intent from the off, while weak headlines send prospects scrambling […]

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Is Facebook Still Worth Your Effort? [PODCAST]

by Robert Tyson

With all the recent changes, is Facebook still actually worth your effort? That’s just one of the questions we answer for you in the brand new Small Business Marketing Report Podcast (episode #43)… The others are: What can you do to your website to help it rank better in search? How do you get more […]

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Why Social Media Marketing Doesn’t Work [PODCAST]

by Robert Tyson

Are YOU getting a positive return on investment from your social media marketing? If responses to my recent survey of business owners are anything to go by, most either are not, or have no idea either way. Want the truth? Social media marketing doesn’t work unless you’re doing some specific things… Listen to Episode 42 […]

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The Quickest Way To Generate An Influx Of Quality Traffic I Know

by Robert Tyson

I’d like to tell you about the fastest way I know of generating a large amount of targeted traffic, quickly. And the great news is – it won’t cost you any money – but you WILL have to do a bit of research… One of the most vital things you can do for your business […]

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How To Create And Sell Information Products [PODCAST]

by Robert Tyson

The information publishing business can be a great business… but adding ‘information products’ as a sideline to your own business can be enormously beneficial too. Creating a scalable, hands-off revenue stream is just the most obvious of many benefits. The smallest local business can tap into global markets with the right info product, and if you’re […]

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Your Biggest #SocialMedia Questions Answered [3/3: Platforms & Tools]

by Robert Tyson

Facebook, Twitter, Google+, LinkedIn, Pinterest, Hootsuite and more – ready for some useful tips and tactics? In this final part (Part 3/3) of my response to Tyson Report reader questions about social media, that’s exactly what we’re going to talk about. If you haven’t yet looked at Parts 1 and 2, you should because without […]

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6 Awesome Online Marketing Tools You Probably Don’t Use, But Definitely Should! [PODCAST]

by Robert Tyson
Thumbnail image for 6 Awesome Online Marketing Tools You Probably Don’t Use, But Definitely Should! [PODCAST]

For Episode 40 of The Small Business Marketing Report podcast, my co-host Sean Clark and I thought we’d share the marketing tools we can’t live without – but go beyond the usual suspects like Hootsuite, Google Analytics, or AWeber… You’ll find links to each tool below – but the real value here is in listening […]

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