How long does the average visitor spend on your site?
Maybe a couple of minutes – if you’re lucky. Most will be there probably just a few seconds before deciding they don’t understand what it’s all about or – crucially – what’s in it for them. So you have to win them over quickly.
And that’s where your “One Minute Marketing Message” comes in.
This is a simple, ‘fill in the blanks’ technique you can use to explain any business, service or product clearly and succinctly in a single sentence. And it works offline as well – in letters, on the phone or in person.
The One Minute Message formula has four parts:
1. [Name of business/product/service] …
2. …is a [describe the product/service]…
3. …for [your target customer]…
4. …that [describe the main benefit – how it will make the customer FEEL positively].
That last point is crucial: you are selling the BENEFIT of the product or service (how using it will make the customer FEEL) – NOT its FEATURES (what it is).
That’s what will convince people to keep reading, and ultimately to buy from you.
But maybe you need some help figuring out YOUR One Minute Marketing Message – or putting it into the right words?
Then let us help.
As an approved supplier of the UK Government’s growth voucher scheme, we’ve helped multiple clients establish their core marketing message.
And having put together over a thousand landing pages, we know from experience how to write succinct, attention-grabbing and convincing copy that really works.
So if you’d like us to turn your underperforming website into a focused sales machine get in touch here.