In Episode 50 of The Small Business Marketing Report Podcast, my co-host Sean Clark and I recommend 10 books that will help you make more money, get more productive, broaden your horizons – or all three at once! Enjoy…

My 5 Books

Sean’s 5 Books

You can listen to this show right here on this website, or subscribe to this podcast via iTunes - where if you like it we’d be grateful if you could leave a review.

P.S. Book fiend? You should check out Sean and I’s previous top 10 books podcast too.

Whatever business you’re in, one thing is certain: you need to be able to SELL!

And our very special podcast guest this week has not only a TON of practical advice for you on HOW to sell, but a job lot of MOTIVATION too.

The Times calls Richard Denny ‘the master of professional salesmanship’, and I rate his classic book ‘Selling To Win’ as THE best, most practical single volume there is on sales from the dozens and dozens I’ve read. The book is an international bestseller over 25 years, now in its third edition, translated into 28 languages and selling in over 40 countries. So: you might say Richard knows his stuff!

In the flesh he’s a fantastic character who tells it like it is, and he’s on great form in this podcast as we cover the key stuff everyone needs to know about selling:

  • Where to start if you need more sales right NOW
  • Think you may be losing on price? How to handle a price objection
  • What it takes to be effective at selling
  • How to get past any fears or self-consciousness you have about selling
  • How to get appointments
  • How many times to follow up with prospects who’ve said ‘no’
  • Objections and how to deal with them
  • Is ‘cold calling’ dead?
  • How important are questions in the sales process, and what kind of questions should you be asking?
  • How to ‘make it easy to say yes’
  • How to close a sale
  • How your website and social media should fit into the sales process 
  • Time-starved? Learn the one or two most important sales skills you should focus on first
  • Is it more profitable for business owners to hire a salesperson, or work on their own sales skills first?

I absolutely defy you not to get value (and entertainment!) out of this podcast – so sit back and prepare to get a real practical education in selling. Enjoy!

How to listen to this podcast:

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