It’s all very well getting traffic to your website, but it’s completely useless if you can’t convert it into leads.

And it’s even worse if you’re wasting good money on generating that traffic.

So how can you get more leads from your website?

Well, in my latest podcast (episode #67) co-host Sean Clark and I reveal 5 ways to do just that.

This free podcast includes:

•    Where should you be sending traffic?
•    How to make it easy for visitors to become leads
•    Avoiding the “warehouse” approach
•    How many form fields do you need?
•    The two-step trick to increase your conversion rate

AND 5 key factors that will help you get more leads from your website.

To listen to this free podcast now, just click on the play button below.

Alternatively, subscribe on iTunes for this show and all the rest here.

Or if you have an Android device, you can get this and all the rest of the shows via Stitcher here.

You’re probably familiar with some of the marketing possibilities – and limitations – of social media.

But it can also be a fantastic tool for finding new employees – with much lower costs than traditional recruitment.

In a brand new podcast, my co-host Sean Clark speaks to “JobHop” Julie Bishop about how you can take advantage.

This free podcast (episode #66) includes:

•    How social media has revolutionised recruitment
•    Creating the right employer brand to atract the best talent
•    Which social media platforms should you use?
•    How to lower your recruitment costs – and find better quality employees

To listen to this free podcast now, just click on the play button below.

Alternatively, subscribe on iTunes for this show and all the rest here.

Or if you have an Android device, you can get this and all the rest of the shows via Stitcher here.

Which CRM System is Right for You? – 7 Options Explained [PODCAST]

by Mike Anderson

A customer relationship management system (CRM) is probably THE most important marketing tool a growing business can implement. Get it right and it can drastically improve your efficiency, reduce your admin – and massively increase the amount of sales you actually close. In an earlier podcast (episode #63) co-host Sean Clark and I discussed what […]

Read the full article →

The 3 Kinds Of USP

by Robert Tyson

In every promotion, I really have three sets of USPs (Unique Selling Propositions): 1) The company’s USPs It ensures you get everything you buy in five days or less … its guarantee is the most uniquely powerful in the industry … it’s been in business since Calvin Coolidge was in office and boasts a gazillion […]

Read the full article →

Making the Skeleton Dance – How to Gain Credibility from Your Flaws

by Mike Anderson

‘If you cannot get rid of the family skeleton, you may as well make it dance,’ said George Bernard Shaw. Applies absolutely to your marketing… See, if all you do is talk about how great your service is, you can actually generate scepticism. Why? ‘Cos nothing in this world is perfect… and everyone knows it. On […]

Read the full article →

£57,840 of Prizes to Be Won in My Reader Survey

by Mike Anderson

In any business, it’s important to understand your customers – to establish who they really are and how you can help. And one easy way to do it is with a survey. Which is why I’m running one myself right now. If you could please take a moment to answer a few easy multiple choice questions […]

Read the full article →

4 Types Of Secret You Can Use To Boost Response

by Robert Tyson

The great investor Warren Buffett has a net worth of about $72 billion.  That’s seventy-two thousand million dollars. If your net worth is $10 million, Warren is 7,200 times richer than you.  If you’re worth $1 million, he has 72,000 times more money than you do.  If your net worth is $100,000, Mr. Buffett is 720,000 times […]

Read the full article →

Your “Wizard of Oz” Website Mantra

by Mike Anderson

As Dorothy famously repeats at the end of the Wizard of Oz, “there’s no place like home.” And so it is on your website. Because unlike other pages on your site, which can – and should – be focused on one thing, your homepage has to cover a multitude of sins. And, whether you like it or […]

Read the full article →

What’s Your One Minute Marketing Message?

by Mike Anderson

How long does the average visitor spend on your site? Maybe a couple of minutes – if you’re lucky. Most will be there probably just a few seconds before deciding they don’t understand what it’s all about or – crucially – what’s in it for them. So you have to win them over quickly. And that’s where your […]

Read the full article →

The “Less for More” Marketing Strategy

by Mike Anderson

Save 50p (but you’ll actually pay 68p more). That’s what consumers were faced with in one supermarket, which quickly upped its orange squash price from £1 to £1.59 before bringing in a special “2 for £2.50 offer”. According to a Competition and Markets Authority report, there have been 800 potentially misleading pricing tactics at supermarkets. Little […]

Read the full article →

123456789Last

Web Statistics